Experience
Nov 2017 - Present
Aarki LLC
Makati, Philippines
Head of Creative Services
Sept 2024 - Present
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Leads global creative strategy, production, and testing for 40+ designers and strategists. Deployed AI-assisted pipelines that improved efficiency by 30% and accelerated insights. Unified Creative-Analytics workflows, driving a 25% CTR lift across key verticals.
Senior Manager, Creative
Jan 2023 - Sept 2024
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Directed high-volume campaigns for global clients, integrating real-time optimisation dashboards.
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Reduced manual work by 40% through automation and bulk testing systems, improving creative testing turnaround and scalability.
Manager II, Creative
Nov 2021 - Jan 2023
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Managed creative workflows, mentoring teams and optimising campaign performance.
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Improved process alignment across markets and reduced delivery bottlenecks, boosting overall creative quality and turnaround efficiency.
Creative Lead (Art)
Jul 2019 - Nov 2021
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Oversaw campaign strategy and creative execution, achieving measurable lifts in engagement through data-driven optimizations.
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Streamlined workflows and standardised creative reviews, improving production consistency and client satisfaction.
Junior Art Director
Nov 2017 - July 2019
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Developed mobile ad concepts and visual strategies for top gaming clients, improving CTR through creative experimentation.
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Ensured cross-team alignment on client messaging and creative testing.
Jan 2016 - Nov 2017
Tata Consultancy Services
Taguig, Philippines
Digital Website Specialist
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Maintained and optimised enterprise-level websites; implemented SEO and UX improvements that boosted organic traffic and engagement metrics.
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Collaborated with cross-functional teams for data-driven digital strategies.
Feb 2016 - Mar 2016
International Market Brands
Makati, Philippines
Graphic Designer
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Created marketing visuals across print and digital platforms, aligning creative output with brand identity and campaign goals.
Mar 2015 - May 2015
Tech One Global Ltd
Muntinlupa, Philippines
Graphic Design Intern
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Supported design projects for digital and print campaigns. Collaborated in concept development, layout, and brand consistency execution.